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Home » Topics » Special Topics » Niche Marketing

Niche Marketing
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Fairholm Farm leans on community to continue family legacy

Century-old dairy focuses on agritourism and niche marketing to remain competitive in the industry.
May 7, 2024
Cassy Schilter

The operation has grown to 400 Holstein cows milked with six robotic milking systems, as well as a new retail store where they also sell local products from their community. The farm has a beef community-supported agriculture (CSA) program and also provides hay wagon tours and farm tours throughout the spring and summer and four weeks of Kids Farm Camp.


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Checkoff Watch: Checkoff-created tool supports dairy entrepreneurs

March 8, 2024

It is not uncommon for the dairy checkoff to receive calls from entrepreneurs looking to innovate with dairy. This is why Dairy Management Inc. (DMI) created a tool that can help them navigate the resource waters and find the answers needed.


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New nonprofit creamery energizes local dairy industry

February 6, 2024
Kimmi Devaney

A community effort to bring local dairy processing to northeast Washington resulted in a stronger agricultural connection for local consumers.


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Houwelings continue dairying after selling most of their herd

November 14, 2023
Michelle Stangler

After the Howelings stopped selling milk to a local processor, they turned to creating products made from raw milk such as lotions and soaps.


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Winery built with a dairy farmer’s mentality in mind

Hooves to the Moon, Dazed and Confused, Udder Chaos and Crazy Heifer are some of the wines you may see at a Pennsylvania winery where grapes – which are made into wines – are grown on a dairy farm.
November 10, 2023
Michelle Stangler

In its 10th season of being open, Purple Cow Winery began after Bruce Hemsarth’s kids, Andrew and Greg, moved away for a college education. Andrew Hemsarth says his father eventually “got this itch” which led to planting 800 vines and harvesting a whole lot of wine.


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Integrating automated milking systems and grazing

Implementation of milking robots, especially when combined with an automated sort gate, allows grazing herds to capitalize on benefits that include individualized milking and efficient herd and grazing management.
September 1, 2023
Katie Meier and Rebecca Steiger

The robotic aspect of milking a grazing herd is much the same as in a traditional one, but the primary difference is sending cows out to pasture and ensuring they regularly return to the robot for milking. Optimizing this condition is key.


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King Brothers connect back to their roots in dairy processing

July 19, 2023
Michelle Stangler

In the early 1900s, King Brothers Dairy in Schuylerville, New York, had on-farm processing, but ended in the 1960s due to stricter regulations for milk processing.


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Teamwork key to Freshly Dairy’s success

July 1, 2023
Kimmi Devaney

After 18 months of planning and preparation, Freshly Dairy began processing non-homogenized whole milk in two flavors – chocolate and traditional white milk – in August 2022 just west of Indianapolis in Lizton, Indiana.


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[Podcast] Building a standout niche market brand

May 23, 2023

In this episode of the Progressive Dairy Podcast, host Kimmi Devaney visits with branding experts Sara Talcott and Felice Thorpe about how to build a standout brand, when to stay local versus grow regionally or nationally, how to differentiate your brand story and much more as it relates to branding, sales and marketing.


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Organic dairy producers purchase creamery to secure market

Justin Malone is one of four organic dairy farmers who own Hastings Creamery. That purchase, and the business decisions that have followed, have created market opportunity for producers in the Upper Midwest.
May 10, 2023
Jenn Coyne

After nearly 20 years being a member of a nationwide organic cooperative and selling his milk on store shelves across the country, Malone became an owner and general manager of a local creamery in southern Minnesota. 


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