Checkoff Watch

Education, e-commerce and engagement: How the checkoff’s channel marketing program successfully targets consumers

beefboard@beefboard.org — Fri, 03 Jan 2025 00:00:00 -0500

You may have guessed by that committee’s name that we’re tasked with trying to ensure beef safety – but that’s only part of what we do. We also promote innovative online marketing, packaging and shipping solutions.

Using the power of athletic partnerships to promote beef

jason.frost@beeflambnz.com — Tue, 02 Apr 2024 00:00:00 -0400

Americans love their sports teams. Some of the most devoted fans follow their teams religiously, paying close attention to everything they endorse, from their favorite shoes to their official soda brand.

New beef branding campaign celebrates life’s milestones

Tue, 20 Jun 2023 15:33:24 -0400

Do you remember what your grandma used to serve for Sunday dinner? “Together, We Bring More” is based on the emotional connection that we have with life’s milestones – and how beef can transform our experiences, big or small, into meaningful moments.

Checkoff Watch: Growing stronger, healthier kids with beef

Thu, 15 Dec 2022 00:00:00 -0500

The beef checkoff’s nutrition and health research is not only driving more demand for beef – it’s also giving parents and health professionals the resources they need to help infants, toddlers and adolescents build healthy, strong minds and bodies.

How the Beef Checkoff is sharing beef’s sustainability story with consumers

Fri, 02 Sep 2022 14:10:21 -0400

Today, more than ever before, consumers care about where their food comes from. They want to know about its environmental impact. They worry about whether livestock animals are treated humanely. They want to know if their food is nutritious and safe to eat. And they will change their eating – and purchasing – habits based on all those factors.

Checkoff Watch: Plant-based proteins and keeping beef demand strong

Mon, 26 Jul 2021 23:36:34 -0400

Like many of you, I have a favorite morning news program I watch nearly every day.

Checkoff Watch: Consumer promotion program puts beef on more dinner plates

Wed, 24 Jun 2020 14:00:01 -0400

Most of us remember going grocery shopping with our parents as children, heading to one or more stores to stock up on all the best bargains in the weekly circular. Today, many consumers look at grocery shopping not as an event but as yet another task they must squeeze into their busy schedules.

Checkoff Watch: Don’t bite the hand that feeds us

Tue, 24 Sep 2019 14:00:01 -0400

Growing up, I was always taught not to bite the hand that feeds you. In other words, I was raised to be grateful and supportive of those who supported my efforts.

Checkoff Watch: They won’t know unless we tell them

Mon, 24 Jun 2019 14:00:01 -0400

I can honestly say inserting myself into a conversation is difficult from time to time. As a fifth-generation cattle rancher from Oklahoma, I don’t take credit for things I don’t earn. I don’t raise havoc when things get tough.