Driving down the county road past drought-stricken fields of sandy, caliche soil in south-central Texas’s Wilson County, you’d be forgiven for thinking it might not be the most fertile ground in the world. But for the Lyssy family, this is the perfect place to grow a cow herd, a family and a legacy.

Advancements in artificial insemination (A.I.) for beef cattle have come a long way in the past few decades. One reproductive technology with the potential to improve management and bottom lines even further for producers is sexed semen.