We don’t charge a subscription fee for our website. The website is ad-supported. Advertisers increasingly want to know more about who is visiting the site. Site registration asks for only basic information such as where you are located, if you are a farmer or rancher or allied industry member and what segments of agriculture you are most interested in.

We will not provide any of this information about you specifically to advertisers, only aggregated together to describe our entire website audience reach. (Read more about our privacy policy here.) Registration is simple and quick and only needs to be completed one time in order to access most of the website content.

By providing this information, it will also help us tailor your website experience to be more personalized to you by showing you content relative to your location and interests.