At a time when the agriculture industry is under unprecedented pressure to prove its sustainability bona fides, the livestock genetic sector is in prime position to be among the biggest drivers in providing more sustainable food sources for consumers.

In the gripping finale of our 2023 NCBA coverage, Bridgette Readel of Rural Minds discusses mental health resources in rural America; the University of Tennessee’s Troy Rowan gives producers advice on developing a bull-buying game plan; and Dave Weaber from Terrain talks through ways the industry can rebuild the national cow herd after drought.

Progressive Cattle editors sit down with guests at the 2023 NCBA Cattle Industry Convention in New Orleans.

Efficiency can be defined as achieving the greatest output with the least input; a commonly used measure is pounds of gain per pounds of feed, abbreviated as G/F.