Increase profit. Reduce management inputs. Design a cow that eats less, doesn’t know what a hospital pen is and rarely gets the “open” diagnosis at pregnancy check. This can be accomplished in a single generation with a $100 increase or more in profit per cow per year.

Cow fertility is a critical issue for modern dairy production enterprises. Dairy producers spend a lot of effort getting cows pregnant because every pregnancy is critical to the future economic success of the dairy herd.