A lot of start-up companies hire high-priced marketing agencies to develop a compelling story about their business, paying professionals to script a narrative that can generate well-placed stories in magazines and newspapers. Sonoma County dairywoman Karen Bianchi-Moreda had a great story – she just needed the business to go with it. In fact, she said, it was her family’s story of survival, hard work and perseverance that compelled her to start a farm business that showcases her ancestors’ rich history of life on the land in the Sonoma-Marin dairy belt.