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Home » Authors » Bryan Doherty

Articles by Bryan Doherty

Risk management marketing: ‘Where does LGM fit?’

February 25, 2011
Bryan Doherty and Mark Ludtke
Here’s another great question overheard at the Kimberly, Wisconsin, commodity marketing workshop taught by the advisers of Stewart-Peterson: Q. “How does LGM dairy insurance fit into my approach to marketing?” A. MARK LUDTKE: Great question, and one we’re hearing more frequently from clients. Lenders want and need their client farms to manage risk. In an effort to accomplish this quickly, they are taking a look at LGM insurance. With all the management stresses on today’s dairies, it is certainly understandable that producers and their advisers would pursue what seems like a quick and easy route to managing risk.
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