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Home » Authors » Clark Johnston

Articles by Clark Johnston

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Market Talk: Your players and your game plan

December 30, 2022
Clark Johnston

If you have a short ball-handler on your basketball team, do you make adjustments to your game plan? Sure you do. Why are market principles any different?


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Market Talk: Diversifying market strategies

December 28, 2022
Clark Johnston

We talk a lot about diversifying these days – have you considered diversifying your grain marketing strategies? It's time.


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Market Talk: For marketing goals, how big is too big?

September 29, 2022
Clark Johnston

" ... just because we are in a production mode doesn’t mean we can’t take time to study marketing."



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Market Talk: Grain market 'woe' or 'whoa'?

September 19, 2022
Clark Johnston

October is a very busy month as producers are working hard to finish up the harvest of some commodities, while at the same time preparing the ground for planting both for this fall as well as next spring.



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Market Talk: Markets follow historical trends

September 19, 2022
Clark Johnston

Can you believe it’s already May – the beginning of the BBQ season when the demand for hamburger and hot dog buns increases?


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The four-armed marketing plan

September 15, 2022
Clark Johnston

Too hot, too cold, too wet, too dry

August 24, 2022
Clark Johnston

This spring has been different, to say the least, but then again every spring is different, at least when it comes to agriculture. There has been a great deal of uncertainty in the markets this winter and spring.


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Is it up or down? Yes

August 8, 2022
Clark Johnston

Is it just me, or does the summer feel as though it is passing us by quite rapidly? Well, it’s not just me – and time does feel like it is moving faster every year. In just a few weeks, the kids will be back in school, and we will begin looking at the fall work.


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Assessing market changes for next year’s crop

None of us knows for a surety just where the markets are going, but we can look at how we can manage our price risk in these markets.
July 14, 2022
Clark Johnston

None of us knows for a surety just where the markets are going, but we can look at how we can manage our price risk in these markets. 



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Market Talk: 20 minutes a day

April 10, 2022
Clark Johnston

At the time I wrote this article, we were in the middle of experiencing some of the most volatile futures markets in years.



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