With reproductive success estimated to be three to nine times more influential on operational profitability compared to other production traits, it makes sense that we would provide the best opportunities to maximize the number of cows we are able to get pregnant.

When selecting a bull, you want a bull who will add value to your operation, but the bull and his progeny must also be able to survive and thrive in the environment within your fences. So how do you choose the right bull?

Using an EPD versus an animal’s phenotype is an ongoing debate among cattlemen. The question really boils down to whether the animal’s actual performance or the performance of its offspring is your primary interest.