I’m sure you have felt it: the strange sense something big just happened. These moments often come out of the blue with no warning … well, it may seem that way, but perhaps you just hadn’t been paying attention.

Today’s consumer is more and more interested in knowing about their food. That may include where it came from, something about the farmer or processor that produced it, specific production practices along the way, nutritional composition, etc. More than that though, they have moved beyond wanting the story of food, they want a biography.