Articles by Gregg Barfield

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‘They’ll never use it’

The beef market and supply chain has changed dramatically over the past decade. Embracing data and technology such as AI and blockchain allows cattlemen and cattlewomen to thrive in their businesses.
February 12, 2026
Gregg Barfield

When my co-founders and I first started our beef supply chain software company five years ago, we heard the same phrase over and over again: “They’ll never use it.”


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