Do you remember what your grandma used to serve for Sunday dinner? “Together, We Bring More” is based on the emotional connection that we have with life’s milestones – and how beef can transform our experiences, big or small, into meaningful moments.

The National Cattlemen’s Beef Association (NCBA) President Todd Wilkinson testified in a hearing titled “A Review of Animal Agriculture Stakeholder Priorities” on May 17. He spoke on the current state of the cattle industry and priorities the NCBA intends to focus on during the 118th Congress.

A recent study from the University of Idaho shows a strong correlation between beef consumption during the first year of life and improved cognitive function among 3- to 5-year-old children.

The beef checkoff’s nutrition and health research is not only driving more demand for beef – it’s also giving parents and health professionals the resources they need to help infants, toddlers and adolescents build healthy, strong minds and bodies.

Today, more than ever before, consumers care about where their food comes from. They want to know about its environmental impact. They worry about whether livestock animals are treated humanely. They want to know if their food is nutritious and safe to eat. And they will change their eating – and purchasing – habits based on all those factors.