With markets demanding ever more proof of beef’s environmental sustainability, taking relatively simple steps such as improving your herd’s genetics or mineral supplementation can pay big dividends. 

The third generation of the Cates family to farm within Lowery Creek's twists and turns is committed to conservation and providing high-quality grass-fed beef.

In the final NCBA 2025 episode, Carrie Veselka visits with Jared Knock of AgSpire about beef supply chain sustainability and helping operations make improvements from the ground up. David Cooper and Dan Halstrom, president and CEO of the U.S. Meat Export Federation, discuss the current state of beef exports and what lies ahead for global market conditions.

Greg and Lynn Gardner purchased the ranch in 1990. Today, along with their daughter Brittany and her husband, Wacey Cathey, they manage a cow-calf business on approximately 28,500 acres, which includes their deeded land along with neighboring private, state and tribal leases.

Sustainability seems to be the word of the decade lately, especially in the agriculture industry.

JB Ranch in Immokalee, Florida, comprises roughly 10,000 acres in south Florida’s humid, subtropical climate. Russell and Liesa Priddy manage roughly 600 Brangus and Beefmaster cattle on the ranch, with calves being sold to operations in the Western part of the U.S. once a year.

John Ferry of JY Ferry & Son Inc. in Corinne, Utah, has a different idea than most when it comes to protecting the environment and the role cattle can play in the process.