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As USFEC director since 2007, John Szczepanski has represented the U.S. forage industry in negotiations with domestic and foreign governments. He’s worked in the private and public sectors, including both federal and state departments of agriculture. Szczepanski teaches seminars in international marketing and business storytelling, and consults with food-related businesses.
The roller coaster ride that was 2020 is over. A bit dazed (but undefeated), forage exporters can reflect upon a difficult year full of challenges that nonetheless yielded a new record for international sales.
It may be too early to conduct an export year in review but, given the roller coaster ride of 2020, exporters should be forgiven for wanting to look forward to a new year and a clean slate. So far, this has been a year of challenges and risks, requiring new skills and methods.
