Happy New Year! Here’s to a great 2021 for you, your family and your operation. How do we prepare for both success and failure in this new year?

I hope this article finds you and your family doing well. This time last year, none of us could have foreseen 2020 unfolding the way it has. We have all been negatively impacted by COVID-19 in at least one significant way.

What better time to talk about technology than during this pandemic? We have all been stretched to our limits with the use of technology over these months of virtual content. Schools, churches, livestock producer meetings, national conventions and numerous other programs and events have been impacted.

Establishing a controlled breeding and calving season that works best with your operation is vital to the profitability and sustainability of your cattle business.

Employing a planning process is a good step for beginning and established farms. If you are just starting your business, performing a strengths, weakness, opportunities and threats (SWOT) analysis on your operation is a great place to start.