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Patrick Criteser

Patrick Criteser

Patrick Criteser is president and CEO of Tillamook County Creamery Association, a 113-year-old, billion-dollar dairy co-op in Oregon. He has overseen unprecedented growth and innovation for the brand while helping people understand the realities of dairy farming today – a 21st century industry unnecessarily bound by 19th century perceptions.

President and CEO / Tillamook County Creamery Association
Articles

ARTICLES

'Preserve' your culture at your own peril: Meaningful change requires honoring the past while embracing progress

Considerations for building a good farm culture include fixed versus fluid culture, inspiration instead of prescription, cultivating both core and aspirational values, defining expectations rather than outcomes, and listening and revising.
October 21, 2022
Patrick Criteser

When the latest change knocks at our doors, we tend to dive deep into our reservoir of prior experience and accumulated insights for guidance on how to navigate.


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