You didn’t know it, but behind the scenes, Ag Proud – Idaho has been in planned chaos for roughly a year. When we started the magazine, we also had a very skeletal website because “better build” would come later. We didn’t want to just sprinkle in some cool features; we wanted something truly useful, and that would take some time. But we got it done – would you like to see it?

Jaynes lynn
Emeritus Editor
Lynn Jaynes retired as an editor in 2023.

You might be a little confused at first. If you go to our website now, your reaction might be “Toto, I have a feeling we’re not in Kansas anymore.” (Yes, you know the movie  – Wizard of Oz, and the change is that drastic.) The website you will see now is an “ag information supersite.” I know … “Sssssssmokin’!” Am I right? (The Mask)

“Inconceivable!” (Princess Bride – I tried to work in “My name is Inigo Montoya …” but couldn’t get it in). But really a supersite is not so inconceivable – it’s just new to you. We’re bringing all our high-level industry content from each of our publications (Progressive Dairy, Progressive Cattle, Progressive Forage and Ag Proud – Idaho) under one mega-website, and when you set up your account on that free website you can channel to your preferences the content you wish to see.

“Cowabunga!” (OK, that one dates us a little, Teenage Mutant Ninja Turtles fans), but we’ll go one step further. Let’s say you are looking for ag construction companies to bid your next project. You can go to the buyers directory, enter the parameters of your project and select which companies you’d like to have send you a quote. “Hoo-ah!” (Scent of a Woman).

“Surely, you can’t be serious.” “I am serious, and don’t call me Shirley.” (Airplane!) We are super serious. This, my friends, is a supersite: agproud.com

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“Frankly, my dear, I don’t give a …” you may be thinking (Gone with the Wind), because maybe you and Rhett Butler don’t like change; maybe you don’t like new; maybe you only want to see Ag Proud – Idaho content in your feed. Is that possible? It is. After account setup (again, free) your experience is determined by you, with unlimited article access.

But I would ask you to give change a chance: “Do you think we choose the times into which we are born? Or do we fit the times we are born into?” (Lincoln).

“Oh, great. You killed the invisible swordsman!” I confess, it doesn’t have a thing to do with the rest of the editorial – but it’s a favorite movie quote, so I couldn’t leave it out. If you can guess what movie it comes from, send your answer to editor@agproud.com and I’ll send you an Ag Proud decal. If you want two decals, register on the new supersite. You deserve it. Go to Ag Proud.