Consumer awareness is top of mind for many people working in agriculture. Given the technology available, farmers are now in a unique position to connect directly with consumers and share their knowledge and individual experience. One manner in which this connection can be achieved and fostered is by hosting a virtual farm tour.

For many, navigating social media and deciding on the appropriate platform to share farm news can be difficult. To address some of these issues, Emma Andrew-Swarthout and Jennie Nguyen of the American Dairy Association North East (ADANE) hosted a webinar in May called “Telling Your Dairy Farm Story with a Virtual Farm Tour,” where they walked viewers through the steps to create and share their own virtual farm tour.