Instead of focusing on strengthening consumer trust, emphasis should be placed on consumer education in agricultural production practices.

At the annual Animal Nutrition Conference of Canada, conference speakers shared diverse perspectives on some of the most pressing issues facing the livestock feed industry, ranging from the emergence of lab-grown proteins to the quest for net zero and the role of trace mineral additives in sustainability.

Sometimes an ag news item comes across my notification feed and lingers in the back of my head. This is not intended to be an ag news brief summary. It’s the “other” ag news – the ridiculous, the wow-that’s-cool, the impossible, the you’ve-got-to-be-kidding-me news.