“By nature of its excellence and rarity, this elite beef should not be viewed, marketed or sold as a basic commodity,” says Amanda Radke. “In 2023, we put this concept to work through a new auction platform called Bid on Beef.”

In this Progressive Cattle Podcast episode, David visits with Kent Bacus, vice president of governmental affairs for the National Beef Cattle Association, at the Canadian Beef Industry Conference about trade negotiations with Canada, and Tyrell visits with Charley Martinez with the University of Tennessee about a study using artificial intelligence (AI) and tracking eye movement to gauge interest in what genetic information producers are looking at in bull sale catalogs.

A business’s goal – of any kind – is to make a profit. This is no different for beef producers. An online option for bull sales may be the way to do this for some producers.