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“By nature of its excellence and rarity, this elite beef should not be viewed, marketed or sold as a basic commodity,” says Amanda Radke. “In 2023, we put this concept to work through a new auction platform called Bid on Beef.”

Michael Uetz, co-founder of the meat-oriented marketing firm Midan Marketing, encouraged Wagyu breeders to understand their consumer target to better market their beef.

From dairy to sheep to cattle with Wagyu cross – this century ranch has seen a lot of changes.

A growing number of commercial cattlemen are discovering advantages of using Wagyu bulls (or semen) in their herds, especially to breed heifers.