Do consumers view plant-based beverages as dairy milk substitutes or as unique products? Are these products truly competing or coexisting within the broader beverage market?

Instead of focusing on strengthening consumer trust, emphasis should be placed on consumer education in agricultural production practices.

At the annual Animal Nutrition Conference of Canada, conference speakers shared diverse perspectives on some of the most pressing issues facing the livestock feed industry, ranging from the emergence of lab-grown proteins to the quest for net zero and the role of trace mineral additives in sustainability.