Recently, more ranchers are making the transition to finishing and marketing their cattle through directly marketing to consumers.

As ranchers adapt to changes in our industry, many have begun marketing their finished cattle directly to consumers. While we find new ways to reach consumers and get our beef directly in their hands, it is still important to ensure your family and farm assets are protected from any risk associated with custom sales and direct marketing.

Dairy steers are an important source of beef production in the U.S. Since Holstein is the dominant dairy breed, emphasis is placed on finishing Holstein steers. “Dairy beef” refers to any dairy herd progeny developed to be ruminating cattle and harvested at an age that qualifies them for the USDA Prime, Choice or Select quality grades. Beef cattle breeds are referred to as “native” breeds.