“Sustainability” is undoubtedly a buzzword, and buzzwords elicit passionate opinions. Such is the dilemma of the word sustainability. It is a multifaceted, emotionally charged and oftentimes controversial topic.

Have you ever heard of a book or movie with Sacred Cow in the title? When you hear that, what do you think? Personally, I had heard of this a few times but never looked into it – and for a while ignored it. I even had a secret suspicion it would wind up as an anti-ag or anti-meat book.