Risk. Some people thrive on it, while others struggle with it. 

Risks exist if there is something you don’t want to happen and it has a chance to happen. As dairy farmers, we face risks every day of every kind.

What is risk perception? It is what you believe can go wrong in any given situation and how bad you think the outcome will be. We use our perception of the risks associated with any task to determine how we are going to perform the task and what precautions we are going to take.