At the recent Western Alfalfa and Forage Symposium, one session included presentations and a panel discussion about GMOs and Roundup Ready® alfalfa.

The end of each year is always a fun and busy time in our office. We send hundreds of boxes of Idaho Spud Bites to clients and contributors.

During my last year of high school, I worked for Don Tobler and his son, Harmon, north of Nampa, Idaho. They had a dairy farm, one of the few I had seen milking Jersey cows. In that era milk processors had stopped paying the usual premium for the high-butterfat Jersey milk. Holstein cows were added, which caused a need for segregated lodging for the two breeds.

Marketing involves being customer-oriented. It also means listening to buyers and understanding their wants and needs. Effective marketing of alfalfa begins before production and involves selecting target markets, planning production practices to produce alfalfa for each target market and considering the timing of marketing efforts.