Advocating isn’t what it used to be, because what it used to be isn’t enough. As time goes on, we need to find new and innovative ways to communicate with our consumers. Not only does it need to be innovative, but it needs to be something that expresses who we are and what we’re about. What’s an impactful story that we can tell?

What is it that you want to do? What’s your dream come true at World Dairy Expo (WDE)?

Meet Katie Sowers. She is a junior at Greenwood High School in Millerstown, Pennsylvania. Or should I say, she is a very busy junior in high school. She’s involved with many activities, including FFA, serving as historian in her local 4-H Club, showing Ayrshires and Holsteins, and participating in Pennsylvania Junior Holstein activities.

I had a lot of fun in college. And by fun, I mean club pizza parties and ice cream socials, of course. But then, I had to graduate and it was time to (kind of) grow up.