The cattle market is rewriting the record books, but where do we go from here?

Bailey Ballou with Superior Livestock Auction joins Progressive Cattle to discuss current market trends, buyer behavior, value-added premiums and what producers should be thinking about as Superior's Summer Run approaches. Plus, hear why relationships, reputation and marketing still matter in today's high-priced environment.

Bailey Ballou (second from left)

Season 7, Episode 12

This episode is sponsored by Superior Livestock Auction.

Since 1987, Superior Livestock Auction has been the pioneer and leader in video livestock marketing. With a network of more than 400 representatives and the nation’s largest buyer base, Superior helps cattle producers market their livestock through competitive nationwide auctions. By selling cattle directly from the ranch, producers benefit from true price discovery, reduced stress and shrink, and access to buyers from across the country. Each year, Superior markets more than 1.7 million head of cattle, connecting ranchers and buyers through trusted relationships and innovative technology.

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