It has been forecast that more food must be produced in the next 40 years than in the prior history of the world to meet the needs of the growing world population. Furthermore, these increases in food production need to occur in an era of agriculture that has greater regulations, reduced available land for production, dramatically increasing input costs and declining animal numbers.

Beef cattle producers spend countless hours poring over bull catalogues studying EPDs for carcass and performance – and for good reason with today’s calf prices.

Heifers represent the future and the best genetics in your cowherd.