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Great cattle and friendships come full circle in this supply network committed to producing high-quality beef.
That was some 12 years ago and, since then, he’s proven time and again those first indications were right on course.
“Healthy people, healthy cattle, healthy planet” is the motto of the Beef Cattle Institute at Kansas State University. It aptly fits this institution located within the College of Veterinary Medicine on this university campus, tucked in the cattle-rich Kansas Flint Hills.
“In marketing, you don’t produce something and ask people to buy it.
Find out what people want and figure out a way to produce it,” says beef producer Jim Lerwick of Pine Bluffs, Wyoming.
From an 11-year-old who buys a steer at his county fair and donates it to the local food bank, to a high school senior who buys a heifer at her county fair to benefit a memorial scholarship fund;
Forage is a beef producer’s greatest resource, but sometimes it needs to be stretched or alternatives considered and fed when Mother Nature is less than cooperative.
It’s no secret that cattle producers have generous hearts, and one program that is clearly showcasing this is Beef Counts, the first-known program of its kind that provides a means for Idaho’s beef producers to assist less-fortunate consumers right in their own backyards.
Described by the Idaho beef industry as a multi-faceted public relations and community-help campaign, Beef Counts brings together all of Idaho’s beef industry in partnership with the Idaho Foodbank, to provide nutrient-rich beef to help end hunger in Idaho.
Shipping day should be more than “we got them on the truck, and they’re gone.” Forward thinking and improved management practices can reduce challenges on this important payday by keeping stress and shrink to a minimum.
Shrink isn’t strictly a transportation issue, but often an overlooked management factor that occurs during the transport and marketing of cattle.
