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Home » Authors » Cassie Payne Webb

Cassie Payne Webb

Articles

ARTICLES

A time to build: Bred heifer sales and drought recovery

July 24, 2012
Cassie Payne Webb
After a two-year drought that besieged Texas and the surrounding states, the cattle industry gears up for a recovery.
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Anne Burkholder focuses on final product for calf success

June 22, 2012
Cassie Payne Webb
Anne Burkholder was unlikely to become the nationally recognized feedyard operator and beef industry advocate she is today.
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Akaushi: A genetic treasure

December 22, 2011
Cassie Payne Webb
Akaushi beef inspires praise for trumping other breeds in marbling capacity and health benefits, while the breed itself displays competitive traits such as feed efficiency and calving ease.
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Winrock Farms: At home in Arkansas

September 1, 2011
Cassie Payne Webb

Winrock Farms has maintained a reputation for producing quality cattle for 58 years. Herds of purebred Santa Gertrudis and Red Angus cattle graze the brow of Petit Jean Mountain near Morrilton, Arkansas.


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Grass-finished beef: Marketing the facts

August 1, 2011
Cassie Payne Webb
Consumers choose USDA grass-fed beef for the following four main reasons: taste, health concerns, ecological awareness and local fare.
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Creating Nolan Ryan’s Guaranteed Tender Beef

July 1, 2011
Cassie Payne Webb
Beefmaster Cattlemen introduced a product that created a niche. Their brand, Nolan Ryan’s Guaranteed Tender Beef, debuted in 2000 as a value-added select product and was designed to unite a supply of Brahman-influenced cattle with a demand for a lean and tender eating experience.
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