When the time comes and we move into a period of softer cattle prices, conversations on many operations will naturally shift. When prices are strong, it is easier to absorb inefficiencies. When prices soften, those same inefficiencies can show up quickly on the bottom line.

If a cow does not get bred, she does not have a calf. That fact alone makes reproduction the number one driver of profitability in a cow-calf operation. But the conversation should not stop there.

Calf prices look to be strong for the next few years as the national cow herd continues to bounce back from liquidations related to drought. These market conditions pose a great opportunity to increase profit potential through value-added programs.

A successful calving season happens when the cows do almost all the work. To get cows set up for success, start with good, balanced nutrition. Consider these three tips to help prepare cows for calving season.