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Home » Authors » Matti McBride
Matti McBride

Matti McBride

Matti McBride has worked for Progressive Publishing since graduating from Utah State University, where she majored in agricultural communications and journalism. She currently works on the Progressive Dairy and Progressive Dairy – Canada publications, covering genetics, reproduction and milk quality in the U.S. and all other dairy touchpoints in Canada.

Editor / Progressive Dairy
Email Matti McBride
Articles

ARTICLES

Navigating a bovine tuberculosis investigation: One vet’s experience

Kerri-Rae Millar shared her and her colleague’s experience with a positive bovine tuberculosis test in a Manitoba dairy herd, noting the importance of a good support system, accurate record-keeping and hard work to quickly resolve an unsettling situation.
June 11, 2026
Matti McBride

Kerri-Rae Millar was going about her Tuesday morning on June 10, 2025, when she received a call from a dairy client. He was asking for her opinion as his herd veterinarian on a pressing situation: A neighbour he shares a cattle trailer with had a positive test for bovine tuberculosis (bTB). His pressing concern: “What do I do?”


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Hey Meta

June 1, 2026
Matti McBride

I might be a little old school or perhaps ignorant, but I’ve been pretty skeptical of AI. However, I must admit – this technology is incredible and it’s here to stay.


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Lactanet reconnaît les meilleurs troupeaux laitiers canadiens de 2025 par catégorie

La gestion de la main-d'œuvre, l'optimisation et trois traites par jour aident trois fermes à obtenir une reconnaissance à l'échelle du Canada.
June 1, 2026
Matti McBride and Karine Vézina

« Grâce au succès du programme des meilleurs troupeaux laitiers bien gérés du Canada et de l'Indice de performance des troupeaux de Lactanet, nous voulions élargir la reconnaissance et célébrer les troupeaux non seulement à l'échelle du pays, mais aussi dans leur diversité selon le type d'exploitation et le système de traite lors de la journée de l'événement », explique Shawna Berry, directrice du contenu et de la création chez Lactanet.


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From the experts: A genetic planning guide for dairy producers

To create a successful genetic plan for your herd, establish a baseline, create a strategy and stick to it.
May 14, 2026
Matti McBride

Progressive Dairy interviewed genetic experts from across the industry with one goal in mind: to arm you with the knowledge and questions needed to make an effective genetic plan.


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Lactanet recognizes 2025 top Canadian dairy herds by category

Labour management, optimization and milking three times per day aids three dairies in achieving recognition across Canada.
May 12, 2026
Matti McBride and Karine Vézina

“Through the success of Canada's Best Managed Dairy Herds program and Lactanet's Herd Performance Index, we wanted to expand, recognize and celebrate herds not only across the country, but in their diversity in their type of operation and by milking system on event day,” says Shawna Berry, content and creative manager at Lactanet.


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Redefining fertility traits: Are we using the best tools available?

Christine Baes of the University of Guelph presented a geneticist’s view on current fertility traits and ways the industry stands to improve at the 2026 Western Canadian Dairy Seminar.
May 7, 2026
Matti McBride

“When it comes to genetic selection for fertility, it’s not easy. It is quite slow compared to more straightforward traits like milk production or fat or protein content. This is a complex thing,” said Christine Baes at the Western Canadian Dairy Seminar.


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Creating pregnancies in the heat: Dickman and Sons Dairy

Prioritizing cow comfort aids this Arizona dairy in creating pregnancies during the summer months.
May 7, 2026
Matti McBride

How does a dairy that regularly sees temperatures over 110°F create pregnancies? Keeping cows cool. For Dickman and Sons Dairy, it really is that simple.


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3 Open Minutes: Dairy entrepreneur appears on Dragon’s Den

April 28, 2026
Matti McBride

Shari Van de Pol, founder of Cattleytics, appeared on season 20, episode 16 of CBC’s Dragon’s Den. Progressive Dairy Editor Matti McBride interviewed Van de Pol to learn more about the experience of appearing on national television.


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Embracing the lifestyle: Four Oak Farms

The Dueck family manages their dairy, crops and nutrient management consulting business with hard work and a positive attitude.
April 15, 2026
Matti McBride

There are quite a few reasons Paige and Marcus Dueck’s farm in Kleefeld, Manitoba, stand out from most. They milk their herd of 50 Brown Swiss with a tiestall automated milking system. They also farm 900 acres, own a nutrient management consulting business, raise two daughters and keep the barn doors open to tours.


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Death and taxes

April 1, 2026
Matti McBride

Death will come and taxes cannot be avoided (unless you’ve got money) and neither can the fact that your baby will spit up on you as you walk out the door.


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View All Articles by Matti McBride
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