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Home » Authors » Joe Proudman
Joe Proudman

Joe Proudman

Associate Director for Communications / UC – Davis CLEAR Center
Email Joe Proudman
Articles

ARTICLES

The environment is right to tell beef’s sustainability story

While it’s often frustrating to see how people view the livestock industry and its impact on the environment, cattlemen and cattlewomen hold a lot of power in the modern world to change public perception for good.
December 21, 2022
Joe Proudman

Finding information about meat isn’t really hard. If you’re involved and interested in the livestock sector, it is likely reflected in your news and social media feeds. You’re inundated with content about beef and other animal-sourced foods through social media, podcasts, newsletters and even face-to-face conversations.


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