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Home » Authors » Bill Julien
Bill Julien

Bill Julien

President and CEO / Anova Biosciences
Email Bill Julien
Articles

ARTICLES

59511-julien-sustainability.jpg

The challenge of marketing ‘sustainable’ beef

Sustainability often means different things at different points of the supply chain. Technology now exists that allows producers to meet consumers’ sustainability expectations while keeping ranches and feedlots economically and environmentally viable.
May 20, 2024
Bill Julien

As a beef producer, sustainability is defined as your continued ability to live comfortably, to maintain a way of life that you have chosen for yourself and to ensure that you can pass that way of life on to your children and your children’s children.


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