For Avery Oswald of Rigby, Idaho, winning the Idaho Cattle Association (ICA) 2025 Heifer of the Year (HOY) program was a key milestone in her dream of running her own cattle operation someday.

Thomas Cattle Company, a fourth-generation cow-calf operation based in Oreana, Idaho, is making strategic moves to stay cutting-edge in today’s rapidly evolving agricultural landscape. While preserving the foundational elements of their ranch, Seth and Elizabeth Thomas, and Logan and Kristin Thomas, are focused on innovating their business model to ensure long-term success for future generations.

Idaho’s barley fields became more than just a harvest site in 2024; they became a proving ground. For the first time, the state launched a barley yield contest, adding a competitive edge to the season and spotlighting the precise practices happening on local farms.