For this herd, the opportunity wasn’t solving a visible problem, it was uncovering unnecessary cost. By using individual cow data to guide dry-off decisions, they reduced treatment, maintained herd performance and captured additional value.

This 1,100-cow herd in the Midwest didn’t think they had a severe somatic cell count (SCC) problem, but they knew it needed to be monitored so it wouldn’t get out of control. The first step was to analyze the herd, understand where they stood and determine whether any trends were developing.