Adding value to cattle may seem like a no-brainer. However, when conversations begin about entering value-added or verification programs, the process can seem daunting, especially to producers who may be less familiar with these programs or under the impression they will need to completely revise their management protocols.

In this podcast episode, Progressive Cattle Editor Carrie Veselka speaks with Kara Lee, director of producer engagement at Certified Angus Beef, to discuss direct-to-consumer marketing and the CBA Ranch to Table program. Editor Abby George meets up with Russ Daly, South Dakota State University Extension Veterinarian, at Range Beef Cow Symposium to talk about herd health planning and steps producers can take to protect their cow herd. 

In recent years, the dairy industry has witnessed a significant rise in the number of beef cross calves being born. This emerging trend of crossbreeding dairy cows with beef bulls at a large scale has not been a linear process.

“I’ve noticed it before, not just in this cycle,” says Kenny Burdine, extension professor in livestock economics at the University of Kentucky. “There is a tendency with some producers, when prices are high, to almost become satisfied and to be less focused on adding value when they feel like they are getting a pretty good price for their calves.”

In a webinar hosted by NCBA, Elliott Dennis, assistant professor of livestock marketing and risk management at the University of Nebraska – Lincoln, discussed how to top the cattle market by effectively marketing and managing price risk. 

It’s no secret black-hided cattle have topped the market in price for many years. While there are no exact answers, it is an interesting topic to discuss.