Join the Progressive Cattle crew and guests as they discuss the current cattle market, the best pickups on the market, third-party verification programs and antimicrobial resistance in beef cattle.

Today, we’ll dive into how third-party verification programs enhance credibility, market access and consumer confidence in beef production.

Adding value to cattle may seem like a no-brainer. However, when conversations begin about entering value-added or verification programs, the process can seem daunting, especially to producers who may be less familiar with these programs or under the impression they will need to completely revise their management protocols.

The usage of technology has also been utilized in the beef industry, such as with RFID tags, genomic testing and robotics. The newest technology to enter the ring is artificial intelligence (AI), which is continuing to develop for the use of facial recognition in cattle, which is being implemented, and which can contribute to a national disease animal traceability program with a developing app called CattleTracs.