Amid historically high cattle prices, Canadian producers say Ottawa risks undermining the country’s herd rebuilding efforts if Mercosur trade negotiations result in expanded South American beef access, as the sector remains economically vulnerable.

For the first time in more than four years, Canadian beef can now be sold and marketed in China.

Andrea Brocklebank will become the Canadian Cattle Association’s (CCA) chief executive officer in early March. The CEO role is a new designation for the Canadian Cattle Association.

Don’t miss this episode of the podcast where John Masswohl, the emeritus director of international relations at the Canadian Cattle Association, takes a deep dive into the big topics related to U.S. and Canadian beef production, government transitions in both countries, and renegotiating trade agreements in 2026.

On Oct. 23, the Canadian Cattle Association called for the federal government to terminate the trade deal known as the Canada-U.K. Continuity Agreement, which has been in place since the United Kingdom’s departure from the European Union in January 2020. The organization says reestablishing meaningful trade with between Canada and the U.K. requires ending the current agreement and restarting bilateral negotiations.