Last year, Dairy West, representing dairy producers in Idaho and Utah, was also approved to oversee dairy product education and promotion for producers in Washington and Oregon. The board-approved merger, a solution to address consolidation and industry needs, is an example of the ever-changing landscape of dairy product promotion for U.S. consumers.

At Penn State Extension’s Women in Dairy Conference held on Nov. 19, Joanna Shipp, a seventh-generation dairy farmer from Virginia and chair of the National Dairy Promotion and Research Board, reflected on what the next 20 years of dairy could look like in the U.S.

The culinary world is buzzing with the latest food trends – TikTok recipes, fusion dishes and celebrity chefs putting their stamp on everything from burgers to breakfast bowls. But behind every trend, there is a timeless player: dairy. Whether it is the rich decadence of cream, the sharp tang of cheese or the creamy delight of a milkshake, dairy has remained a staple of food culture for generations.

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