Starting feedlot cattle correctly is one of the most important parts of the entire feeding program. A feedlot animal is being asked to make a major transition: from pasture, backgrounding or a previous management system into a high-energy, tightly managed environment where rapid weight gain is the goal.

Robby Kirkland knows cattle, and he knows people. And what he knows most about both people and cattle is that no two are exactly the same.

This month's new products rollout includes products from Envu, Virbac and more.

Shipwheel Cattle Feeders, under the stewardship of Andrea Stroeve-Sawa, exemplifies a modern approach to cattle farming that successfully integrates custom cattle feeding with flexible grazing strategies and continuously improves.

The July new product roundup includes products from Bimeda, Merck Animal Health and more.

In the realm of dairy farming, a cow's daily routine plays a pivotal role in her well-being and productivity. Cows thrive on consistency, particularly when it comes to their dietary needs.

The number of straws of beef semen sold to the dairy industry has more than doubled in the last five years, although dairy cow numbers have been relatively stagnant. So what has changed?

Feeding cows is one of the most important jobs on the farm. First, feed is the largest expense on dairy farms. Feeders handle large quantities of pricey ingredients every day, so any mistakes they make can be costly.