Do you extend the same level of discipline and innovation applied to cows to your heifer program? Has your trend in heifer fertility improved over time?

With feeder calf prices at record highs and USDA predictions for prices to remain at or above $3 per hundredweight (cwt) into 2027, it’s an exciting time to be in the cow-calf business.

A cow’s plane of health and nutrition can have a lasting and profound impact on her offspring throughout their lives, too.

Your heifers are the future of your herd, and getting them to an ideal weight at the proper age is important to the future success of your business. Following simple protocols to get them bred at the ideal time will pay significant future dividends.

Developing replacement heifers is one of the most expensive and complex management decisions for a cow-calf producer and also has long-term implications for profitability.

Crossbreeding isn’t a new technology. We’ve known about it and have been doing it for ages. Yet, crossbreeding remains a severely underutilized tool industrywide, with less than 50% of commercial operations using it meaningfully.