Some of the most crucial aspects of calf health and performance begin well before birth. One of these is the unique role of the essential nutrient choline and methyl-group donors during both pregnancy and lactation.

The foundations for beef cattle genomic testing began over a century ago, when forward-thinking breed associations started collecting pedigree and phenotypic data on registered animals. Breeders studied pedigrees, aspiring to create matings that would yield more valuable animals with desirable physical traits. 

Bruce and Tracey Mershon, owners and operators of Mershon Cattle LLC in Buckner, Missouri, are leaders in the cattle industry – helping to improve the industry with the adaption of technology.

My friend wasn’t buying it. He had just asked me about the meaning of PCR, and I had flippantly answered, “Polyvinyl chlorinated RedAngus.” I liked my poetic license. He was less than pleased.