Building a strong foundation in the cow herd, heifer development or purebred program starts with genetics but can also be affected by management and nutrition.

Wisconsin is known for cheese, ice cream and all things dairy. Along with those products are its reputation for beef cattle. Jim and Roxanne Lund are part of the few who are changing that. 

From gestation to the rail, there are things that will impact the calf’s success. Genetics, environment and management are among the biggest. However, before that calf is even born, their growth potential is defined by the total number of muscle fibers that develop in utero.