Driving down the county road past drought-stricken fields of sandy, caliche soil in south-central Texas’s Wilson County, you’d be forgiven for thinking it might not be the most fertile ground in the world. But for the Lyssy family, this is the perfect place to grow a cow herd, a family and a legacy.

Among other options, some producers may choose to put on a production sale. While this option can work for some, the overhead and labor involved with this type of marketing can be a turnoff for others.

Kathi Creamer remembers it like it was yesterday – the moment she knew she’d found her life’s calling. She was 9 years old, following her 4-H club as they made their rounds of the National Western Stock Show in Denver. 

A business’s goal – of any kind – is to make a profit. This is no different for beef producers. An online option for bull sales may be the way to do this for some producers.

To the Sheridan family in Almo, Idaho, success comes in more ways than a profit. Read more below how the family, who operate Sheridan Ranch, value success through the people in their lives and the memories made along the way.

By definition, to “cooperate” means to work jointly toward the same end. This is the idea when it comes to the development of cooperator cattle herds.

Bred for performance, easy fleshing and superior udders with a moderate frame, Woodhill Farms produces Angus cattle that are profitable from birth to the rail.

In 2016, they didn’t have a high school. Today, Wildorado, Texas, has a high school – and the only student-led registered black Angus seedstock operation in the country.