When it comes to the state of the U.S. dairy category, there’s what you may hear and then there’s reality.

The U.S. population is approaching several demographic milestones that all point to an older, more diverse population. Milk producers will need to begin thinking about growth differently against the backdrop of slowing population growth.

The research behind food security suggests that only a handful of nations are protein insecure. But are the data overlooking the importance of protein quality?

The dairy checkoff continues to partner with YouTube sensation Jimmy Donaldson – aka “MrBeast” – who challenged a group of gamers in a custom Minecraft gaming competition featuring a dairy-dedicated level with a chance to win cash.

There have been many trends in the food industries in the past 20 years, but Mike Lee says at the end of the day, it is often emotions that help us decide how we eat. “We sell food one bite at a time,” he says.

Over the years, the dairy industry has been faced with challenges – many of which took place just last year. From dairy being removed from the Food Guide to Starbucks wanting to reduce its carbon footprint by half by 2030, to Greta Thunberg turning heads about a climate crisis, to rapidly changing consumer habits, the industry is at a crossroads.