As an industry, we talk a lot about certain cows or groups of cows being “hard breeders.” Yet rarely do we talk about the fact that, often, human decisions are the reason cows aren’t able to become pregnant efficiently, not necessarily the A.I. program.

The journey a unit of semen takes from arrival at the farm until placement in a cow is very important. Maintaining maximum fertility weighs heavily on the care and handling it receives from all members of the management team.