The genetic direction of your herd is one of the most powerful management decisions you make. As genetics improve, the performance of your herd improves as well.

Bull sale season is one of the most anticipated times of the year in a cattle operation, offering an opportunity to shape the future of the herd. Unfortunately, it may also bring confusion. Over time, the amount of data available to guide sire selection decisions has grown significantly. While more information can lead to better outcomes, it can also create undue stress and decision fatigue.